Social>>>Media

Sunday, December 13th, 2009 01:12 pm
charmian: a snowy owl (Default)
[personal profile] charmian
More information on revised LJ advertising policies

And, [personal profile] vito_excalibur talks about why she is going to stop posting to DW: she crossposted to LJ, and all the discussion stayed on LJ, so she sees little point in continuing to post at DW. (LJ crosspost here)

She goes on to say: "So DW improves the medium part of the LJ clone social medium, and it doesn't matter that much, because the social part is much worse. I think it might still come to work, FSVO working; but the window is narrowing on that possibility." [I think FSVO='for certain values of'?]

She argues that DW has mostly removed negative aspects of LJ (as it currently is), rather than adding things which would convince people to switch. DW as it stands is not enough of an improvement to get people involved in fandom to switch to DW, it seems. I would argue that this is correct for many people on LJ. DW is simply not enough of an upgrade for most. Possibly this is because the people left at LJ are there for the content/social, not for the media, and that people who choose blogging/social media software based on the features have already left.

Anyway, when reading her post I was confused why V_E argued that DW only had a limited amount of time to get people to switch, and I asked her about this point. So it seems that she has eventually concluded that the idea of an LJ fork is itself flawed.

I think to some extent this may be so, but that at the same time, many people are using in fairly large numbers message boards, IRC, etc., even though this tech has been obsoleted, so DW I think can still have a larger stable userbase that it does currently. (It's sort of plateaued at around slightly under Insanejournal's daily userbase)

More notes:

I'm sure LJ will do something very stupid again at some point; however, I'm not sure that this will spark a mass exodus. A lot of people were very indifferent to the previous incidents, and the recent Best Buy ads have provoked irritation, but much less so than they might have in the past. Especially, as new users who have never known a non-ad supported LJ come in (LJ like all online services experiences natural churn. There are always new people coming in and old ones leaving), they may be far more tolerant of ads.

Aside: Personally, I don't believe that LJ's past incidents have been "concerted efforts" to drive certain people away, even if they had that effect. I am sure that even they could have done it in a much more effective way, and IMHO, had they been serious about banning certain groups, people would have actually respected them more had they simply sat everyone down and said "ok, we've made a decision not to host this kind of content any more."

I also seriously doubt that LJ will implode soon. So far it seems SUP of late has been following a benign neglect practice w/ regards to policy, and recent attempts at increased monetization and the increasing weirdness of the news posts have met with little reaction, relatively. If anything, I predict that LJ will simply decline due to "natural" factors rather than outrage at SUP's actions.

Date: 2009-12-14 02:21 am (UTC)
tcpip: (Default)
From: [personal profile] tcpip
s/This comments/These comments/

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