recent LJ controversies, Three Weeks for DW
Sunday, April 25th, 2010 02:54 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
charmianBeen busy translating some stuff, although I am planning to put up some links about the latest Facebook events.
Hmm, at this point a lot of my thoughts about LJ's latest scandal regarding the Driving Revenue/Outboundlinks stuff can be summed up by this animated .gif. Here are tips on dealing with the issue, in case you haven't heard already.
Also, there's a comm on DW dedicated to creating exclusive content for DW for three weeks. Since most of the content in this blog is original and not cross-posted to anywhere else, I guess you could say I'm already 'participating.' Anyhow, this campaign makes me wonder whether it is true that one of the impediments to DW growth is that there is a dearth of original content on DW?
Hmm, at this point a lot of my thoughts about LJ's latest scandal regarding the Driving Revenue/Outboundlinks stuff can be summed up by this animated .gif. Here are tips on dealing with the issue, in case you haven't heard already.
Also, there's a comm on DW dedicated to creating exclusive content for DW for three weeks. Since most of the content in this blog is original and not cross-posted to anywhere else, I guess you could say I'm already 'participating.' Anyhow, this campaign makes me wonder whether it is true that one of the impediments to DW growth is that there is a dearth of original content on DW?
Open to: Registered Users, detailed results viewable to: All, participants: 55
What do you think the main factor impeding/slowing DW growth is?
View Answers
Lack of DW-exclusive content
6 (10.9%)
Dearth of active comms
33 (60.0%)
Invite code system
3 (5.5%)
Insufficient publicity
1 (1.8%)
Something else which I will detail in comments
12 (21.8%)
no subject
Date: 2010-04-26 10:27 am (UTC)RSS ads doesn't actually strike me as too radical or surprising. I don't think people will complain, if it's only plus journals they're talking about.
Ehhh... what else? I guess they could start using affiliate marketing programs in exchange for paid time (like the FB gaming companies got in trouble for). Selling data? Increased virtual goods/customizations? They say that the most effective way of monetizing large generalist social networks is virtual goods. Search ads? Sponsorship doesn't seem to have worked out very well.
Huh, I wonder why they don't do it that way, or why they don't just do the Javascript themselves. Maybe they figured it was more economical? Perhaps OutboundLinks is taking stats and using the data or something.
no subject
Date: 2010-04-26 05:26 pm (UTC)RSS ads aren't radical or surprising, but they're untapped so far. They don't make much money, but it's money, and they could add them to Plus and Basic accounts, since RSS feeds follow the "unlogged" in paradigm. (They could take them away from Basic accounts if somebody was using auth digest.)
I guess they could go hardcore ick and use IntelliTXT! And they have some gaming thing coming up that you caught. There's the ala carte userpics for nonpaid users, which is money while still showing those people ads or putting ads on their content.
Huh, I wonder why they don't do it that way, or why they don't just do the Javascript themselves. Maybe they figured it was more economical? Perhaps OutboundLinks is taking stats and using the data or something.
It was probably a business deal made by the marketing people. And you're also correct that Driving Revenue takes the click stats and has a program they use to try and better target advertising.
no subject
Date: 2010-04-26 05:52 pm (UTC)Yeah, I've heard they don't, but probably normal ads on LJ don't make much $ either anyhow.
no subject
Date: 2010-04-26 06:00 pm (UTC)