charmian: a snowy owl (Default)
[personal profile] charmian
Posterous creates a new posting interface: previously, I was sort of meh about posting on Posterous because well, email posting is convenient, but it's not something I really needed or desired, but now Posterous has totally, in a way, 'un-microed' itself and media galleries a big part of posting there. Not only that, 'media' also includes documents. I think if I were doing a lot of media in my blogging these days, these changes would be especially attractive. Wordpress, too, is striving to upgrade its inclusion of images and other media embeds.

I had been wondering what Posterous had been doing, since it had been quite a long time since they had added major features (though they did include a few nifty ones like page-breaks and post scheduling); they also seem to be selling domains for a rather high price, considering that it's not really that much trouble to set up the mapping yourself, I suppose. But Posterous prides itself on being for the non-blogging-saavy user, so maybe there is some interest.

Anyhow, Tumblr has also been including a lot of new stuff, (such as pages, and the ask/submit/reply stuff.) as well as growing a lot. Judging from their official blog, Posterous is mostly focused on the technical/design issues of Posterous itself, whereas Tumblr is, while doing a lot of stuff related to APIs and new features, also orienting itself towards the curation of content and discovery of new material (hence their directory). They've also started some small methods of monetization, such as offering premium themes, and under some circumstances, you can pay to be featured at the top of a directory (I couldn't... I think it's because no one has recommended my tumblr).

Some things I'm wondering whether Tumblr will add:
Lists (a la Twitter): already my dashboard can sometimes get clogged if someone decides to post a lot of posts at once. Lists might help me control the chaos.
Customizable Dashboard: Right now, everyone gets one Dashboard design, which I personally like, but maybe others would like to mix it up a bit more.
Comments, or better Disqus integration: self-explanatory
More flexible private blog options


Doubtlessly, both Tumblr and Posterous will continue to evolve, and probably grow even more distinct from each other in the future, a contrast from their early days as 'microblogs.' Tumblr is still 'micro-ish,' but it's growing a bit macro in the non-posting aspects. Reblogging and the Directory encourage members to surf around the site, making it far more 'community-oriented.' In the age of FB, it's harder for socially oriented general sites to get traction, but Tumblr is explicitly public and customizable in a way that FB is not, and quite flexible in its integration with other services; Tumblr's rapid growth argues that it's created a new niche for itself, or taken over one from someone else. If it's the latter, I guess it might be Myspace (considering its decline) or some other youth-oriented social network?

May 2014

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