Virtual Gifts can mean big business?

[charmian]

http://www.adnectar.com/press/release/adnectar-launches-branded-virtual-goods-on-twitter-and-livejournal/ Hmm, this perhaps explains those ugly vampire-themed gifts. According to this press release, LJ and Twitter are teaming with a company called AdNectar to sell "branded virtual gifts." (Their catchphrase seems to be: "turn consumers into brand advocates through the simple act of giving.")

The concept behind their business seems to be, according to Businessweek: "virtual goods are essentially social artifacts that people use to gain status among online peers. That makes them a better fit than traditional advertising on socially oriented sites."

So I am guessing, as a partner, LJ receives a cut of whatever the brands who advertise with AdNectar fork over? (Not sure how these things work...)

Comments

[charmian]

Eh, seriously? That's sorta ridiculous. They've said they're working on other things, so why not just say something like "it is being worked on, but it'll be a long time before it ever gets done" etc.

[azurelunatic]

I can't imagine the inside of the minds of the higher-ups.

I personally know one or two of the people who work on news posts, but they both need approval of everything in them, so. >_<