Virtual Gifts can mean big business?
Friday, October 23rd, 2009 08:41 pm![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png){kind=small}
charmianhttp://www.adnectar.com/press/release/adnectar-launches-branded-virtual-goods-on-twitter-and-livejournal/ Hmm, this perhaps explains those ugly vampire-themed gifts. According to this press release, LJ and Twitter are teaming with a company called AdNectar to sell "branded virtual gifts." (Their catchphrase seems to be: "turn consumers into brand advocates through the simple act of giving.")
The concept behind their business seems to be, according to Businessweek: "virtual goods are essentially social artifacts that people use to gain status among online peers. That makes them a better fit than traditional advertising on socially oriented sites."
So I am guessing, as a partner, LJ receives a cut of whatever the brands who advertise with AdNectar fork over? (Not sure how these things work...)
The concept behind their business seems to be, according to Businessweek: "virtual goods are essentially social artifacts that people use to gain status among online peers. That makes them a better fit than traditional advertising on socially oriented sites."
So I am guessing, as a partner, LJ receives a cut of whatever the brands who advertise with AdNectar fork over? (Not sure how these things work...)
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Date: 2009-10-24 10:40 am (UTC)no subject
Date: 2009-10-24 11:10 am (UTC)