charmian: a snowy owl (Default)
[personal profile] charmian
Last entry had a lot of comments, and the results of the poll surprised me. [BTW, if you found that poll interesting, you may be interested in this poll. [personal profile] holyschist is interested in your responses.) A clear majority (~60% at present) of the poll results cited a 'dearth of active comms' as the major factor impeding DW growth (among those who believed there was a growth issue). I was actually surprised by this stat. I expected the other options to be more popular.

So then, I ask a followup question (to those of you who checked that option last post, or who believe there is one, even if they did not cite that as the major factor):

Open to: Registered Users, detailed results viewable to: All, participants: 40


If you believe that there is a dearth/lack of active comms on DW, what do you think is the major reason?

View Answers

Moderators who lack social capital (moderator is not high profile enough to attract an initial core group)
2 (5.0%)

Comm duplication (i.e. identical or very similar comm already flourishing on LJ)
29 (72.5%)

DW users less interested in using comms
3 (7.5%)

Moderators don't promote comms enough
1 (2.5%)

Can't crosspost to other services with comms
0 (0.0%)

More difficult to import comms
3 (7.5%)

Some other reason which I will explain in comments
2 (5.0%)




On the results in general

Actually, I was surprised more people didn't say invite codes. I was also surprised more people didn't say lack of original content.

There were a significant amount of 'other reason' responses: Can't read locked LJ friends-list entries from DW, the commenting form/openID commenting, perception that DW is a clone (vs. a fork), lack of BNFs/popular users, user inertia.

Some responses questioned whether growth was slow, or if there was a problem with it at all, recalling their experiences with early LJ.

Is there a 'Growth Issue' at all?

To start out with, the question over whether DW has a growth 'issue' or 'problem' is very subjective, although the perception definitely exists. [personal profile] yvi noted that around this time last year DW had ~2,500 daily posts, while now it has ~4000. Others also said that they thought DW was growing at a healthy rate.

Based on solely anecdotal evidence, I've seen people going 'yeah, I joined DW, but it never really took off so I went back to LJ,' or 'I'd like to join, DW, but there aren't enough people,' so the size/growth issue exists in the minds of some people. The idea of network effects suggests that the more people who join a network, the more valuable it becomes, so what these responses seem to be suggesting is that DW is not yet large enough (or not large enough in the right areas) to convince these people to come over.

The issue of growth is also subjective in the sense that 'there is a dearth of active comms/posting/w/e' in practice is equal 'dearth of active comms/posters/etc which I am interested in' So, even though on DW, there may be an active... macrame community, if you have no interest in macrame, but love snowboarding and winter sports, no matter how massive the macrame community and related comms are, it doesn't really matter. Growth probably doesn't occur evenly among parts of the service as well, so whether you are perceiving growth on your d-roll depends on who is on your d-roll.

There's also the fact that DW is only a year old, and some note that they find it comparable to LJ at the same age. I have no idea what LJ was back in 2000, so I'll take their word for it. While this may be true, in terms of the perceptions of the users, it may not be especially relevant, as many of them weren't using LJ in 2000. It may be that many people are not used to being early adopters of a social media service, and since they didn't join LJ at that stage, 2002 LJ is not their point of reference.

[personal profile] holyschist made an interesting point here: "Where people are seeing it as not-active is, I think, because they want their entire LJ friendslist and all their favorite LJ comms to move/replicate here. And I don't think that's realistic." People who perceive a 'slowness' or 'lack' of growth, or a 'dearth of comms or original content,' may feel that way because they expect DW to be a replacement for their current LJ usage.

That reminded me of back in the day, I asked my LJ flist what would cause them to move to another social media service (this was IIRC before DW had started up), and the biggest answer was not any specific feature or policy, but 'if my friends and fandoms all moved.' However unrealistic, I suspect this is what many people desire to happen (I may be wrong), especially
those who began to use LJ in a group, as part of a migration. Accurately or not, many people think of what happened as 'we were all using y!groups/pitas.com/MLs/usenet, and then some of us started to use LJ, and then there was a tipping point and then everyone was on LJ and the old place became a ghost town.' (again, with the caveat that this is a narrative which might not actually be what happened) So people may be expecting what happened in the shift to LJ to repeat itself, indeed, wishing for it, even.

However, perhaps the reality is that making the shift will perhaps be most successful for those who are looking for a 'fresh start' and 'meeting new folks/finding new interests.'

Lastly, an interesting point was brought up by various people about 'comm-centric users' and 'journal-centric users,' which [personal profile] holyschist's poll has some questions about. (see link at top of entry). Perhaps users who interact mostly on personal journals, both their own and others, feel less bothered about a lack of comms (should they perceive one).

Date: 2010-04-27 03:27 am (UTC)
morineko: Hikaru Amano from Nadesico (Default)
From: [personal profile] morineko
I joined LJ in 2001, but had been reading LJs earlier than that--there were active communities, and some were fannish in the non-fanfic sense of fannish, but I don't really think LJ took off as a fannish platform until all the Harry Potter fans started moving in.

(I'll be honest, I think a lot of people stopped using off-LJ blogs when their friends stopped commenting at off-site blogs)

Date: 2010-04-27 03:59 am (UTC)
delphinapterus: (thinking chin-hand MVY)
From: [personal profile] delphinapterus
The journals vs. comms debate is interesting for me because I'm here primarily for fandom which uses a lot of both. Like when I just get into a fandom it's the comms I'm going to check first then I'll go into personal journals. This is especially true if a fandom isn't big enough/doesn't have a newletter type round up of posts so the comms function as a way to back read the fandom. Without the comms on DW it's harder to pick up a new fandom here than picking it up on LJ. There is also the comfort level of commenting to a fannish comm vs. commenting to a personal journal. With the access vs. subscription thing it's a lot easy to do here than on LJ because you don't have to give the same level of access to track a personal journal's posts.

Date: 2010-04-27 04:33 am (UTC)
ursamajor: people on the beach watching the ocean (Default)
From: [personal profile] ursamajor
I joined LJ in June 2000, so I can definitely vouch for what LJ felt like to me back then :)

LJ of summer 2000 had this new-shiny, open, small-community, organic feel. It wasn't polished and professionalized, but the friends-list thing was revolutionary, and it made it really easy to keep track of friends that had a little less time to spend on IRC than we did before. The people I knew posting to LJ back then were very open to new people swinging on by their journals; this was before communities even existed on LJ, so of course this was how you'd find people. Moving in with a group of pre-existing friends made LJing very sticky for me - being able to see so many friends' updates on one website was a killer app on the technical side, and it was a significant contributor in building Community on LJ on the personal-social side.

For me, this is what I mean when I say that I wish LJ could go back to feeling that way. Where TPTB are real, easily-perceived people that actually communicate with the community. (Okay, Mark and Rah and Fu are all better versed in good communications than Brad was, but we also have the benefit of hindsight.) Where the members of the larger community are all relatively new, so feel relatively equal and friendly and open. And I definitely feel like this is the case here on DW.

Date: 2010-04-27 05:05 am (UTC)
holyschist: Image of a medieval crocodile from Herodotus, eating a person, with the caption "om nom nom" (Default)
From: [personal profile] holyschist
Do you remember when LJ introduce communities? I can't seem to find that information.

Date: 2010-04-27 05:40 am (UTC)
synecdochic: torso of a man wearing jeans, hands bound with belt (Default)
From: [personal profile] synecdochic
Early 2001, IIRC.

Date: 2010-04-27 12:23 pm (UTC)
jenett: Big and Little Dipper constellations on a blue watercolor background (Default)
From: [personal profile] jenett
I know they were in by June 2001, because that's when I started, and they existed.

Date: 2010-04-27 04:55 pm (UTC)
holyschist: Image of a medieval crocodile from Herodotus, eating a person, with the caption "om nom nom" (Default)
From: [personal profile] holyschist
Hmmm, so I started using LJ when it had had communities about the same amount of time as DW, perhaps a little less.

I really can't remember communities figuring at ALL in my early LJ experience, but I can't remember if that was me or the communities not being very active.

Of course, as [personal profile] charmian pointed out, if people weren't around in LJ's early years, it doesn't matter to their perceptions that LJ didn't become a giant hit right off, either.

Date: 2010-04-27 12:00 pm (UTC)
ursamajor: people on the beach watching the ocean (Default)
From: [personal profile] ursamajor
The LJ timeline on Wikipedia says December 2000, and that seems about right to my memories.

Date: 2010-04-27 04:56 pm (UTC)
holyschist: Image of a medieval crocodile from Herodotus, eating a person, with the caption "om nom nom" (Default)
From: [personal profile] holyschist
Thank you! That is exactly what I was looking for.

Date: 2010-04-27 05:05 am (UTC)
holyschist: Image of a medieval crocodile from Herodotus, eating a person, with the caption "om nom nom" (Default)
From: [personal profile] holyschist
It may be that many people are not used to being early adopters of a social media service, and since they didn't join LJ at that stage, 2002 LJ is not their point of reference.

I actually know one person who had a closed beta account who left for exactly that reason--she didn't like being on a site that was still buggy, where the social etiquette wasn't all worked out yet.

Date: 2010-04-27 04:56 pm (UTC)
holyschist: Image of a medieval crocodile from Herodotus, eating a person, with the caption "om nom nom" (Default)
From: [personal profile] holyschist
I didn't either, but it was just...beyond her comfort zone. I think that may be true for a lot of people.

Me, I am all "Early adoption, yay! I love reporting bugs and suggesting features!"

Date: 2010-04-28 12:25 am (UTC)
eruthros: Delenn building the crystal machine in season 1  of B5, captioned "foreshadowing" (B5 - Delenn incredible foreshadowing)
From: [personal profile] eruthros
Me too!

Date: 2010-04-27 07:53 am (UTC)
pne: A picture of a plush toy, halfway between a duck and a platypus, with a green body and a yellow bill and feet. (Default)
From: [personal profile] pne
I voted for "other" and my guess is that the userbase isn't big enough yet to support enough active communities -- so you have a wide variety but each comm only has 1/10th of the membership because DW only has 1/10th of the number of users compared to LJ (or whatever the numbers are).

But "LJ already has an equivalent, established community" (= inertia) is surely also a thing.

It's the network effect, I guess: people will join the place where most of their friends / most people sharing common interests are. So it's hard to bootstrap a new community site (whether it's a Facebook clone or a LiveJournal fork).

Date: 2010-04-27 08:48 am (UTC)
torachan: (Default)
From: [personal profile] torachan
It's hard to pick just one reason in this poll, but I suspect that a lot of it is that they're duplicate comms and the LJ versions are getting more activity, because LJ is bigger, so people use the LJ version more rather than DW.

Date: 2010-04-27 03:07 pm (UTC)
matgb: Artwork of 19th century upper class anarchist, text: MatGB (Default)
From: [personal profile] matgb
I think the biggest problem is that your options don't actuall address the question you're easking.

Your answers are for the question "why aren't more LJ users switching to DW", whereas your question is "why isn't DW more active".

It's a mistake to expect many mor eusers to jump ship in large numbers, even after open beta and the notional end of invite codes.

If the site wants to expand more, which is possible, it needs to expand into other markets; for example, a fair number of people are increasingly worried about privacy on Facebook, and are looking for other options, DW's privacy controls are exceptionally good. It's a different platform and service to Facebook, but it'd appeal to the right sort of end user.

People that have never wanted a 'blog' really enjoy using Twitter; there's potential there for a number of people to come across directly, especially if we ever get the 'claim your external ID' feature set up; someone could log in using Oauth or similar from Twitter, then set up a DW account in that way, and it wouldn't be at all hard to have a headline pusher back to Twitter with links here.

Then there are the people that 6A thought were a market for Vox; privacy controls, neighbourhood, simplicity. Teh DW UI is already better than LJs by a huge margin, make the setup process easier, possibly with a 'visual' account creation (ie, simpler with less detailed options that assumes defaults for many settings), and we could pick up there.

I signed up to LJ partially because many friends were there already, and partially because it was the only service of its type. Now there're hundreds of social media/network services, DW can reach into that market as something new.

Just looking to LJ for new users is a plan doomed to fail; yes, people will always jump ship, but we've had the main surge of people that wanted something better. Now we need to build the product into something that anyone might want to use, not just annoyed LJers, already a diminishing market.

Date: 2010-04-27 04:58 pm (UTC)
holyschist: Image of a medieval crocodile from Herodotus, eating a person, with the caption "om nom nom" (Default)
From: [personal profile] holyschist
+1

Date: 2010-04-27 08:38 pm (UTC)
matgb: Artwork of 19th century upper class anarchist, text: MatGB (Default)
From: [personal profile] matgb
Sorry, this comment is basically a rewritten version of a comment eaten by my phone last night, so it's a bit less coherent, and was partially meant for the previous post; life is hectic currently, so long ramlby comments rather than shorter concise thought through stuff.

I do think more LJ users will switch over, especially with some of the features planned, but I don't think it will be a strong switchover again, partially as those left on LJ are those that don't mind what LJ does, to an extent, and partially they're those resistent to change, or won't jump unless friends jump, etc.

Re FB, it's partialy just an idea for growth; we know people on FB are unhappy about the privacy stuff, and we know that DW, for example, is planning a decent image system. Yes, integration into FB sucks, currently, and requires a walkthrough for most, but that could be fixed easily. Regardless, I'm looking at the idea of poaching users who're attracted to the communication/text aspect of DW. It's a potential market, not necessarily the one to go for.

And the point about people not wanting a blog that use Twitter is that Twitter is a blog. But it's incredibly user friendly and some users want something bigger.

It wouldn't be hard to design a spec for integration that'd work for Oauth and allow expanded posts with an easy Twitter account commenting/notification, etc. Someone using Twitter wanting more, might come over if it's usable.

And yes, they did go to FB, and are now not happy with FB. Some of them. Only needs to be a tiny proportion to be a big chunk of users for DW.

And also? Don't necessarily need to bring in early adopters from elsewhere. Need to start them being adopters of us instea of elsewhere.

So need to really work on the non-LJ integrated USPs, of which there ar emany, some of which take ideas from LJ and really expand them.

But you're right, all of this depends on DW wanting to grow more; I assume it does, but I don't think growing from LJ is the right approach now.

Date: 2010-04-28 03:49 am (UTC)
zvi: self-portrait: short, fat, black dyke in bunny slippers (Default)
From: [personal profile] zvi
Hmm, I can definitely see the argument that there needs to be better integration with other social media platforms, but why do you think invite codes are a major dealbreaker?

Date: 2010-04-27 07:45 pm (UTC)
luscious_purple: women's rights (Default)
From: [personal profile] luscious_purple
I still tend to be more active on LJ because many of my longtime friends -- I mean REALLY longtime IRL, like going back 25-30 years -- are still over there. And, yeah, there tends to be a lot more discussion going on over there on the things I'm interested in.

The people whom I've seen desert LJ aren't coming here -- they went to Facebook for those short little postings and games and the ability to click "Like" on things.

Date: 2010-04-28 04:38 am (UTC)
dorkpie: (Default)
From: [personal profile] dorkpie
Huh. I've always been aware that the reluctance for some/most people in moving to DW was rooted in the fact that most of their friends were still over at LJ, but I admit it surprises me that people thought there was a growth issue.

Anyway, this entire post was very informative. (: I'm really glad I stumbled here.

Date: 2010-04-28 07:56 am (UTC)
somnolentblue: statue of a woman from the waist up (Default)
From: [personal profile] somnolentblue
(here via network. I'm subscribing because I keep clicking through to read your posts; even if I don't have anything to contribute, I often find the discussion interesting.)

I can only speak to my own experience about creating [community profile] spn_bitesized, which is a fandom-specific comm that doesn't replicate one elsewhere. (Although I think someone just made a Supernatural commentfic comm on lj if I'm reading the spnnewsletter correctly.)

I was really worried about the question of social capital in attracting people to the comm; however, I've found that people on dw are much more willing to try out new comms, even ones run by relative unknowns, than on lj. (This is actually congruent with my experience across dw in general - there may be fewer users, but I interact with more people across a broader variety of topics.) When bitesized went live, I posted announcements at every single place on DW that I could think of posting an announcement. Also, because of our nature - we're a weekly challenge comm - I post specific announcements in other comms when our themes are relevant. If anything, I'm worried that I'm over-advertising. The fannish infrastructure is still evolving here, which allows for a lot of flexibility but also means that there's not a generally agreed-upon way of getting the word out about something. So, tradeoffs. (I also still think I got a bit lucky because we have an OpenID post that got picked up in a way I never could have anticipated, which means that there were a whole lot of links floating around to a page on the comm, even if it wasn't a fannish-content page on the comm [if that makes sense].)

I've also made an effort to get the word out at lj-based locations that we exist and that we welcome people coming from lj and using OpenID to participate. We're well set up for OpenID participation because bitesized is for comment fanworks, so anyone can post and play. I have sought out lj comms to make announcements as we do different challenge themes; I would guess about half of the mods I ask get back to me, and most are happy to let me post a blurb. (We're excluded from the main form of Spn news, which has lead me to trying to create some workarounds.) Even with doing this, we don't get users participating with OpenID. However, we do get people who are housed primarily on LJ coming in and participating with their DW journals. Bitesized hasn't devoured fandom whole or anything, but I'm not sobbing into my cereal about it being an epic failure.

I think the thing about new comms and comms on smaller platforms, like dw, is that fewer people posting means it takes a bit more effort all the way around to keep them going because content has to come from somewhere. I'm lucky with bitesized because I have the flexibility to give it a lot of attention and do the promotion and whatnot. [community profile] omnomnom is probably the most active comm on my rlist, averaging a post or two per day. It has 790 members, 954 subscribers. That's a really large member/subscriber:post ratio. If anything, I would point to this being the reason behind the perceived lack of activity, in conjunction with people being reluctant to post in a comm they think is dead making it a cycle of not-posting. Posting at community X hasn't become The Thing One Does yet, so people don't do it, leading to community X looking dead, leading to people not posting to community X. (Does that convoluted line of reasoning make sense?)

Within my fandom, I have seen a lot of inertia and a lot of reluctance to move or crosspost. There's some sort of alchemy of critical mass that I would guess relates to a combination of numbers, key BNFs, and shiny new content before fannish migration seems to occur en masse; I suspect the particular formula differs across fandoms (and the particular corner of fandom that one inhabits). I'm keeping my lj open because there are people on my flist there who aren't currently inclined to move. I also suspect that people tend not to move when they're happy-enough where they are; I'm happier at dw, but that came about because I was trying out my dw journal and loved the interface and functionality, which was followed by interacting with other people. (That's probably a bass-ackwards way of doing things, but the journal with basic cross-posting definitely came first, the activity second.)

All of this seems to have been a tl;dr way to say that I think there's a lot of murkiness around (the perception of) comms on dw being active/non-active as a reason for (fannish, since that's the context I know) dw journal use.
Edited Date: 2010-04-28 08:08 am (UTC)

Date: 2010-04-28 08:51 am (UTC)
somnolentblue: statue of a woman from the waist up (Default)
From: [personal profile] somnolentblue
Heh, can you tell that this is a topic that I've been contemplating for a bit. *facepalm* I didn't realize quite how long that had gotten until I hit post.

Interesting, I didn't know that about [community profile] omnomnom. I picked it up from a dw-community-promo post, I think. ([site community profile] dw_community_promo is so incredibly awesome, as is [community profile] create_my_comm.)

Maybe it's because we're used to using comms as clearinghouses, where we go to figure out the individuals we want to follow, and it's harder to do that here? There are certainly comms I don't follow but were invaluable when trying to figure out who does what and what personal journals I was interested in seeing. So, people are used to going comm -> personal journal, whereas on dw people are working to build the comms so one starts at places like personal journals and the follow friday feed? (Huh, Follow Friday and the Latest Things feeds as comms/fulfilling the function of comms? Obviously they're not a comm in that they don't have a communityname.dreamwidth.org site, but they're a communally created display of content formed through use of specific tags....)

Right, I think it's time for bed, before I have any more oddly expressed ideas that may or may not make sense.

Date: 2010-04-28 10:45 am (UTC)
rodo: chuck on a roof in winter (Default)
From: [personal profile] rodo
There are certainly comms I don't follow but were invaluable when trying to figure out who does what and what personal journals I was interested in seeing.

This is why comms are so important for me as well. I tend to prefer reading personal journals and skip posts in many comms, but I need communities to work up the courage to approach an individual journal. This is especially true for comms like [livejournal.com profile] littledetails and [livejournal.com profile] fanficrants, where a lot of interaction takes place in the comments.

Posting at community X hasn't become The Thing One Does yet, so people don't do it, leading to community X looking dead, leading to people not posting to community X.

This is definitely true. I posted the only fic entry to a fic community that is dead, and it took me a lot of time to work up the courage to do it because I feel intensely uncomfortable if my post isn't burried inbetween others. Unfortunately, it's the only community I can think of where I can post my (German) fic, which kind of sucks. I definitely won't be posting links to my other stories until somebody else uses the community or the mod shows up. The community was also established roughly a year ago, when everybody started communities left, right and center, no matter if they had the time or the energy to promote it properly. The mod was talking about running challenges and such and it never happened, so the comm died.

There was also another German comm on my dwircle, which was a mirror of a ficathon comm. The members were asked where the fic posting should take place, and since it had more LJ members who were unwilling to use DW, I unsubscribed because I won't post fic to LJ.

Date: 2010-04-28 06:10 pm (UTC)
somnolentblue: statue of a woman from the waist up (Default)
From: [personal profile] somnolentblue
The community was also established roughly a year ago, when everybody started communities left, right and center Oh, is that what happened? That would explain all the April 09 create dates I've seen around. O hai obvious thing is obvious, open beta anniversary.

You know, I wonder if comms actually require more promotion on dw, or if there's just a perception that they do because there are Very Established Comms on lj whereas we're in the process of establishing them at dw. Because, frankly, there are a whole lot of low-subscription, low-volume, low-content comms at lj; maybe it's just that there are the flagship comms (for me, places like padacklesrps, spnnewsletter, supernaturalfic) that everyone knows about, whereas the more specialist comms are still tiny and may or may not be as active as we seem to implicitly accepting that lj-comms are? So, it's not so much a dearth of comms or active comms on dw in comparison to other sites (or, you know, lj) as it is that we look for flagship comms. The would-be flagship comms *have* been set up to replicate lj-comms, so they *don't* seem as successful in comparison and lead to the perception of failed/dead comms on dw. Hmmmm.

Date: 2010-04-29 06:44 am (UTC)
rodo: chuck on a roof in winter (Default)
From: [personal profile] rodo
I also think that a lot of maintainers might be inexperienced and that it is a problem for the mirror communities that their maintainers are more focussed on the LJ comms, which probably demand a lot more attention from them. So the DW community just sits there and nobody really cares about it. It seems a bit as if everybody set up the infrastructure so that new users would feel at home, nobody wanted or was ready to use it and so they stopped caring for it.

I suppose even the flagship comms needed promotion at the beginning, unless there were established at just the right time when everybody desperately wanted to use this comm. Which probably isn't the case for most DW comms.

Date: 2010-04-28 05:03 pm (UTC)
littlebutfierce: (oofuri tajima back)
From: [personal profile] littlebutfierce
Here via... network? Or maybe someone linking in a Three Weeks post?

I wanted the poll to have ticky boxes, not radio buttons, heh. But I picked 'other': I think it's partly just a lack of critical mass so far, whether or not there are thriving communities on LJ or elsewhere. Also, if you're starting an obscure community, for which there will be little audience even on LJ (I think here of my poor [community profile] baseball_animanga, but I've seen this w/other tiny comms on DW), you're even more out of luck in a lot of cases.

Accurately or not, many people think of what happened as 'we were all using y!groups/pitas.com/MLs/usenet, and then some of us started to use LJ, and then there was a tipping point and then everyone was on LJ and the old place became a ghost town.'

That's totally what happened w/me & my online friends w/Diaryland (though some of them were on Pitas too, hahaha).

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