Posterous's PR efforts, speculation on LJ's future

As part of their marketing/feature efforts, Posterous has this thing where they're publicizing their ability to import from different services, and highlighting the benefits of Posterous. As I said earlier, their choice of Ning is baffling from a technical perspective, but pretty clever from a marketing one. (Basically, a Ning is like a social network/community site, not like a blog) Tumblr makes more sense, however, and since Tumblr has made the philosophical choice not to have comments as a feature, they can easily differentiate themselves there. Vox also makes more sense, but they don't seem to be doing the locked posts.

Basically, Posterous has a lot of interesting, and even unique features, and I like many aspects of their design, but I don't use it that much because a) I already have a Wordpress installation, b) none of my online friends use it, and c) I haven't found that many blogs on Posterous to read. Anyway, it'll be interesting to see whether Posterous gains many converts from their efforts.

Also, on the dw_news comm, they're asking for suggestions in marketing DW. I think, as I said in the comments, there's a big difference between marketing to current/former LJ users, and people are not LJ users or do not enjoy using the LJ software: the marketing approaches will have to be very different there, and I suspect content rather than features might be the attraction.

In other news, here's some interesting speculation (in the comments) on the future of English-language LJ. (Stressing, of course, that it is simply speculation)

( my speculative thoughts )