charmian: a snowy owl (Default)
charmian ([personal profile] charmian) wrote2010-09-03 01:07 pm
Entry tags:

Vox is ded

http://team.vox.com/library/post/vox-is-closing-september-30-2010.html

Vox is going under, possibly because of a rumored merger of Six Apart. Apparently according to Comscore, there are still 5 million monthly visitors (although other web analytics companies say less), but bigger sites have had the plug pulled on them.

Anyway, especially considering that most social media/blogging sites are not public, users generally have no idea about the financials (and current financial health/future health) of a site; therefore, they can only assume that it is unknown how probable it is that the site will go under in the near or distant future. So basically, when you use a lot of these sites, you assume that it could all go kerblooey one day, which isn't a problem if the stuff you post is ephemeral, or if you have a backup. Most of my stuff is pretty ephemeral, and I try to back up when I can. However, backups assume that the format is readable by either by me, or by whatever site I'd like to restore to.
matgb: Artwork of 19th century upper class anarchist, text: MatGB (Default)

[personal profile] matgb 2010-09-05 12:07 pm (UTC)(link)
Nah, Vox was always useless, not be design, although that didn't help, but by market choice.

When Mena et all launched it, they palpably and obviously didn't know what market to pitch it too, nor did they understand that it was effectively pointless.

When she was doing the publicity circuit for it, her big sales points, apart from the user friendliness, were all stuff LJ had.

They'd bought LJ, presumably for ths staff as is 6As habit, but never, ever, realised what it was they'd actually got. Vox replicated so much of what LJ did, but did it fairly badly.

If, instead, they'd launched it as a user friendly LJ-lite, that could integrate with LJ easily but had different domains (which we know to be possible from the Independent Minds and other newspaper setups) it would've been an immense service, LJs biggest problem (apart from poor management) remains the UI, DW is better but it's still clunky (and improving).

Vox never had a reason to exist, as it was essentially LJ with a few bells. If they'd given those bells to LJ, they'd have had a killer platform. And we probably wouldn't be here on DW.